All posts by Amit Dogra

Innovative Ways of Replacing Ad Blocks with Alternate Content

Websites are created by online companies, either to promote their products or to promote the services they provide. These days every company is required to have a website of its own, to promote identity in the global virtual world. It is simply not without the paraphernalia in terms of overheads associated with setting up an online company.
 
Yes, you can definitely save up on the cost of paying up huge sums of money for maintaining a commercial establishment. The money might have to be shelled out in the form of a hefty advance, in case you are planning to take it on lease. Else monthly rents have to be paid for maintaining a retail establishment. You are saving up on this money, if you carry out your entire array of businesses online.
 
But then, you have copy writers or bloggers, whom you have to regularly pay, in terms of salaries and incentives. These guys keep providing input to your website, as the cows are fed with fodder from time to time. And you need to provide samples and freebies to consumers to build upon your reputation. So, where will you go for all the money to take care of the mentioned overheads? This is where you need online advertisers, who sponsor your website. They host ads which give them business plus they promote the goodwill of your online establishment. Both the factors are complementary to each other.
 
Now is the crux of what ad blocks do?
 
Most of the users, who want to scout for information operate through the search engine named Google and get their end use satisfied. Be it students, to reference a study topic or an employee to analyze market trends, or managers who require information about his/her competitor companies. To access easier flow of information, without the interruption of ads, these tech savvy guys install ad blocks on their systems.
 
All they want is the information. It is like going to the coffee shop, enjoying your favorite cup of cold coffee and walking away without paying the bill. These online website companies are purely dependent on advertising agencies for their sponsor ship. This is thoroughly paralyzed with ad blocks.
 
Ways and means of putting alternate content to defeat the purpose of ad blocks are as follows
 
1) Facebook Likes or Tweets
 
There is an interesting advertising gimmick, to prevent ad blocks from doing their jobs. Online advertising companies can insert a Facebook like or a Twitter widget on the empty space, created by ad blocks. Upon liking the FB or Twitter page, it redirects the users to the concerned ad company’s web page. The clicks generate income to the online companies. Else you can insert a comment like, “Just click a like on ad page and get fabulous discounts on cosmetics or apparels or soaps or whatever”. This way, a lot of consumers can get distracted from their main page and go to the link, curious to know, what it is all about.
 
2) A Program to Prevent Ad Blocks
 
You can download a simple program, a Java script to prevent ad blocks from blocking ads. And insert the program on the vacant space. This way, the visibility factor is much better.
 
Some programs work for Google Ad-sense and some encoded programs work on regular ads, as well.
Before embedding alternate content, see to it, you are able to make the websites as interesting and as impressive as possible. Encourage your bloggers or writers to write on first hand experiences on products and reviews rather than re-creating info from another blog. When your content is audience most captivating, the results are definitely fabulous. And present your ads in the form of interesting cartoons, or with caricatures, to drive audience or visitors towards your website. Impressive visuals can be embedded rather than ad videos, as such.
 
The methodology on how to display alternate content to ad block users, calls for meticulous thinking and sustained efforts.

HTTP vs HTTPS Security and Ranking Performance

Google encourages web-users to change their domain address from http to https.
 
Google is making a huge leap in the industry by helping, rather encouraging, new and old time web users change their domain URL address from http to https. The CEO of Google, Mr John Muller has shared a 30 minute video on YouTube, highlighting the significant changes taking place, behind the move. There are, however, a few nitty-gritties regarding the change of URL’s from http to https. Let us have a look into some of them.
 
Ranking boost to webmasters
 
In order to encourage more and more users towards using the web based domain, Google has introduced a small ranking boost. The ranking boost may not be significantly visible over the whole server or website as such, but would add up to ranking boost. This is for web users who change their URL’s from http to https. The boost is visible in the overall ranking algorithm.
 
Individual web address
 
A lot of webmasters or servers running on the big World Wide Web might be using multiple domain addresses or URL’s running at the same time for a better sense of connectivity. So, to start off with, if you are skeptical about the bugs that might affect your overall operational efficiency, in combatting the move on the whole server (moving from http to https), you can try it out for individual URLs. You can take up one at the time, test the software and then try to migrate the entire lot of domain ids present on your company intranet, as such.
 
Google’s change of address tool does not support the change
 
Another striking feature for web users to make a note of, is this. In case you want to change your URL address from http to https, Google recommends you to do the same via its inbuilt change of address tool. But in reality, you cannot actually convert your domain URL, from http to https using change of address tool. And web users are still not aware of when Google will invariably support the change of address tool. To get the move facilitated.
However, John Muller in response to the mentioned bug re-affirmed the fact, that a mere signal 301 redirect is just about sufficient to communicate the change and usage of change of address tool is simply not necessary.
 
Security Certificate Errors
 
Some users reported on Security Certificate errors upon migrating the domain URL, from http to https. The protocol resulted in a lot of bugs in programming software as reported by leading social networking sites like Twitter.
Mr Muller rubbished the same, saying that, change of web address from http to https has already been carried forward by the development team at Google as such. If one finds security certificate errors on the site, it might be some other issue and does not relate to change of domain address as such.
 
For more information about the same, you can view the chat between Mr Muller and few software agents on his hang out video which runs for 29 minutes and 6 seconds. 

The True Picture of IT Support Companies

IT support companies work like a backbone of any organization. Such companies provide the support and assistance required for an efficient work zone of the system. The significance and contribution of server support can never be undermined in the main industry sector where a complete IT support solution is provided 24/7.

The Advantages:

The very fact that assistance is just a call gives a huge sigh of relief. Efficient server support brings the system back on track and fixes all sorts of IT related problems as and when experienced. In fact, reputed Managed IT companies take full responsibility of fixing the IT troubles and provide efficient, quick, and the best quality support 24/7.

Greater role played in Business:

These days IT support companies are playing bigger roles than what the name connotes. Apart from providing support services, these companies are also working as the main strength of a business. IT network consists of various software and hardware components. When all these components begin to work together, a high degree of complexity is likely to arise. Hence, expert professionals are required for the smooth functioning of these companies. Server support is never a task of a rookie. With the implementation of expert knowledge, the various complicated components can be brought together and used efficiently.

The true values by Managed IT support Services:

The support that is constantly rendered by the by, IT Support Solutions is of immense value and significance. In fact, this kind of server support is like a partner in a business that offers some key services and inputs. The real value is added to a business with the server support in a way that the challenges of the IT can be conquered and so the business can move forward. By facing newer challenges every now and then, the business flourishes and enriches in terms of its experiences.

Who all are suitable for IT support companies?

These Companies look for people who are endowed with extraordinary knowledge, brilliance and skill. Such people should have the inner urge to stand up for any challenge and apply their knowledge in a business environment which brings challenges every now and then.

The well being and development of IT firms depends to a lot of extent on the managed IT services provider.. With efficient server support of these companies any business has a chance to flourish in this ever improving technological world.

What is the Backbone of a Successful Business?

Windows server management important considered being the Core of the IT structure. In fact, there are various dedicated companies that provide exclusive services on Windows server management and administration. It is because managing the Windows server is a lot more that just restarting and reinstalling the windows software and services. The road to a permanent fix for these servers is not an easy task. There are many more things that are actually involved here.

A team of skilled professionals are entrusted to do Windows server management round the clock so as to provide efficient service. The huge array of services includes:

  • Providing operating system support
  • Monitoring of Windows server 24/7
  • Looking after guaranteed 6 hour response time
  • Guaranteeing 24 hour time for resolution
  • Disaster recovery
  • Server Migration
  • Installation of third party software
  • Unlimited server administration
  • Setting up new servers
  • Unlimited administration tickets
  • Valued consultation
  • Safety and security auditing
  • Offering permanent solutions
  • Effective ways for Windows server management:

Knowledge is the key to be successful in Windows server management. Certification in this field will prove that knowledge. However, knowledge can also come from on-the-job experience. Being in close association with server crew can help gather a lot of knowledge as Windows server management is about applying a whole lot of things at the right time and the right place. Self-study can also help someone build a career and later shine in server management.

Scope of Windows server management

The scope of Windows server management is huge. Listed below are few of those vital aspects.

  • Overcoming gaps with solution in native tools
  • Streamlining the security policy applications
  • Leverage of reports and alerts
  • Restoring from backups, OUs, attributes, users, security and more
  • Managing, reporting, comparing and analyzing changes in group policy
  • Migrating data while keeping file security intact
  • Controlling the ‘how’, ‘when’ and ‘what’ of the data that is migrated
  • Automating the manual, tedious, and complex tasks
  • Reporting of skipped files and job status
  • Targeting user configuration in a very easy way
  • Customizing user configuration and that too without logon scripts
  • Balancing security with user productivity
  • Maintaining a secure network without disturbing the mobile users at work
  • Managing permissions across the servers
  • Backing up and restoring security and permission while keeping data integrity intact
  • Attending issues like post-migration security