A responsive design is a web design as well as developmental technique that creates a system or site which responds appropriately to the size of the userâ€™s screen. It optimizes the browsing experience of the user by creating a responsive and flexible webpage that is optimized for the device that accesses it. With the shift of the audience towards mobile browsing, responsive design is the simplest way to access users across multiple devices through seamless user experience. The current year has been termed as the â€˜Year of Responsive Designâ€™, with readers preferring multiple devices like smartphones and tablets to get news. Here are the benefits of responsive design:
Increased Access to Mobile Audiences:
This has been made possible with the increased use of the internet and proliferation of web applications on mobile devices and tablets. Users would traditionally be redirected to a device-related site (like mobile), but responsive design allows a single site to be implemented across multiple devices. The sales of tablets are estimated to cross a million this year, implying that responsive website design is extremely important for people who want to optimize their online content. Up to 40% traffic has been recorded from mobile devices and tablets, which is a strong commercial impetus for accommodating smaller screens through a single unified design.
Increased Sales and Conversion Rates:
Responsive design increases the experience of the user since there is no requirement for redirection, use of standardized Style Sheets or CSS across devices and a singular design approach. These help in creating a uniform look and feel. With a consistent user experience, you can positively affect conversion rates since people are friendly with the navigation and site or use of the system for various devices. Responsive design eliminates a few barriers which may be present with multiple websites in terms of performance, functionality and consistency of look and feel.
Consolidate Reporting and Analysis:
Having a single responsive site means that you need not track user journeys, funnels, redirections and conversion paths between your sites. Google Analytics and other site analytics tools are optimized to deal with responsive reporting and multiple devices. The analysis and tracking keep functioning so that they can be condensed into a single report which makes room for ease of analysis and monitoring.
Better Visibility in the Search Engines:
You can now manage your website with a single combination of hypertext links, thus reducing the time that would otherwise be devoted to website maintenance. This will help you focus on link outreach with a sturdy SEO strategy. These campaigns are generally expensive and time-taking, but with a responsive website, you can focus your efforts on a single website with a unified strategy and techniques across various devices. Since content holds high priority in SEO implementation, providing it in high quality will enhance your ranking and page positioning. Therefore, another advantage with responsive design is that fewer resources will be wasted in low level content duplication across various websites.
Save Money and Time with Mobile Development:
It takes far less time to create a responsive design than creating a standalone mobile site. Testing across various websites also enhances your support, development and maintenance overheads. Responsive websites use standardized testing methodologies.