12 Things to Keep in Mind Before Choosing a Web Development Company

When you decide to launch a website, the hardest part is not to launch it successfully but with so many web development companies available in the market, it is a strenuous task to figure out which company is right for you.

Your website will promote you 24/7  and will be the online face for your business so certainly, it is not a casual decision. Hence, it must be the first point of concern for potential customers. Also, your business website will be a deciding factor for people to choose or not for doing business with you.

That’s why it is important to choose a web development company that will look out for your business goals and helps you in reaching your target audience.

This process is actually confusing so how exactly one should choose the right web development company!

Here are 12 things to keep in mind before choosing a development company.

A good web development company will always:

1. Listen to your Ideas


If you are selling anything for a period of time then,  you must be an expert in your industry. And, nobody else will present the ideas of your business or product better than you.

And, if the web development company you are visiting doesn’t listen to you or if it is not that broad-minded to see your strategies of marketing then, yes it is probably not the right company to work with.

The first and foremost point to look for is that your web development agency needs to perfectly listen to your ideas, make improvements and then put them into action.

So, always look out for a web development agency that patiently listens to your ideas.

2. Use Their Creativity

It is really crucial not only for your
web developer to listen to you but you would want to work with someone who has some good working opinions of his own. Well, this is important because having an outside point of view to your idea will only strengthen your online product.

Comprehend that yes, you know your business but the developer knows his. So, make sure he listens and brings substantial suggestions or ideas to your project.

This step is necessary to ensure that the web development company you are hiring doesn’t deliver you the replica of the similar existing web portal.


3. Have an Experienced Marketing Team


experienced marketing team

Your website is going to be the online face for your business. So, in order to grow your business through your website, you need to ensure the web development agency you are selecting must have an
experienced marketing team.

Believe it or not, a web development agency without a good marketing team is just like a luxury car without a functional engine, it may look great but won’t take you anywhere. You need to make sure that the web development agency you are selecting doesn’t only seem pretty but should work in growing your market through good marketing skills.

The internet is evolving every day and it requires active digital marketing to efficiently make a web product perform.

So, when a web development company has skilled developers, designers, and marketers, you can put your confidence in that agency and can trust them that the final product will give you results.

4. Make Good Use of CMS

A quick hint that the
web development company is not worth selecting is if they don’t encourage the usage of the Content Management System. Considering the recent era of digital science, you would definitely need a CMS for your website.

Also, in terms of acquiring a good place in this competitive market place, a good CMS is a must.

If the company is good then it will surely be familiar with the best content management systems e.g. WordPress, Magento, Drupal, etc. If unfortunately, your developer recommends a static HTML website, then there is no need to waste your time with them.

Also, note that if they suggest you some web development platforms such as Wix, Weebly or Squarespace then politely thank them move on in the search of a better web development agency.


5. Have Case Studies Or a Genuine Portfolio


case studies


Another important way to find out whether or not the web development company you are picking is worth approaching- look out for their case studies.

Case studies are the real projects which they have worked upon. You can also visit and experience that product online and have a perspective on the company.

But, here don’t get fooled by the homepages’ screenshots or mockups of the big brand’s website.

It is obvious that you would want to see genuine work and websites which are accessible publicly. And, if they share goals and strategy information then, it is even better.

Web development companies are employed to build a website, normally they develop a website and then they move on to the next project. And, as proof of their work, they generally show a portfolio.

In case, you don’t see any of these pages then it might be a ‘no-no flag’ that this company is not worth working with.


6. Rich Experience in Multiple Industries

You are wrong if you think that it is good if the concerned
web development firm works with a single industry only.

For instance: you may think that if they have built many websites in the same domain say- dentist then, they may have gained expertise in that particular domain.

But, this also means that there are chances that those websites will end up as a cookie-cutter website that has look similar to other 100s of websites.

And we are sure that you would want to stand out in this cut-throat competitive digital world rather than end up looking like others.

Hence, it is advised to seek a web development company which has rich experience in diverse industries because you have to be better than what is already existing in the web world.



7. Have Longevity

Each year, thousands of web development companies boom and within a few months, they shut their doors. A legit test of the ability of a web development company is definitely their longevity.

Yes, this factor speaks a lot about any company that they have surpassed all the internet trends.

So, you would definitely want a company that has sustained in the business for the long-haul, better yet, pick the one that plans to grow.

Internet trends change every minute so you need to find a web development company that is ready to adopt all these new changes or trends of the internet.

It is really risky to trust a web development company that is a fly-by-night or probably will not be around for even a year.

The more experience and talent a web development company has, the more likely they are to have adopted all of the new trends rolling over the internet. And, if they are not following those trends then, forget about considering that firm.



8. Keep Upgrading With the Latest Technology

Trends in the Market

One thing you would never want from your new build website to look like a decade old.

To strive hard in this competitive digital market the web development company has to keep up with the modern trends of the internet. Customers or clients trust a web development company if their newly built website looks fresh.

Good web development surely does incorporate what’s trending in the web development industry. And, of course, adopting new trends doesn’t mean that they should just push all the newest fads. It is important for a web development company to differentiate between the new trends and proven trends.


9. Prominent Social Media Presence



Today, Social Media Marketing is of great relevance and people are always on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. So, if the web agency is not found on social media then their presence is a bit questionable.

Social media can serve as great leverage for interacting with their customers and garner qualified traffic that would support all their efforts of SEO. And, who would miss out on such chances of profits?

Therefore, when even a good rated web development company is found on social it raises a question on the trust factor.

Social media presence doesn’t only profit the firm but also lets customers get an idea about their expert team and related events by checking their posted photos and videos.

Hence, this factor indeed holds great importance.


10. Have a Thank You Page

You may have noticed that sometimes when you perform any action on a website you are redirected to a landing page where they acknowledge your action. Well, that is a THANK YOU page.

Having a thank you page is surely a good impression that lingers with the visitor. Not only this it can also turn out into a new opportunity for a web development company, but it can also take the visitor to other sections of the website for a good business exchange.

So, before picking up a web development company don’t forget to check out their THANK YOU page.

11. Good Online Reviews

Online reviews are a way to give you an insight into how the
web development agency works e.g. technics, behavior, value-added service, professionalism, etc. For reviews, you can check out the reviews on Google, Glassdoor, and Facebook. With the personal reviews from previous clients who have had first-hand experience with them.

However, be careful as there are chances that these reviews could be fake, be it negative or positive.

Extra positive and overly-eager reviews can be from fake accounts and negative reviews can be from vengeful clients.

Though it is a great way to check out the relevance of a web agency, it may need a good comprehension to know whether the reviews are genuine or not.

12. Have Local and National Experience

Whether you are a local business or a national brand, you require a web development agency that has both. If your hired developer has worked with local businesses only then, there are more chances that your newly developed website will not be a big success.

The more audiences your developer knows, the better your website will be able to help you reach your business goals.

Hence, you need a developer who can think both big and small.



Finalizing the right web development agency isn’t an easy job but it isn’t that hard either. If you follow the above-mentioned 12 things to keep in mind before choosing a development company then it won’t be a problem.

If you are looking out for a good web development company then you can surely check out Orion eSolutions’ services and make your decision.

PHP VS ASP.NET: Which Platform to Choose for Web Development?

With all the programming languages available for a web developer, the market of languages is dominated by two famous and competing languages: PHP vs ASP.NET.

Though any of these two platforms is suitable to complete any project, both have their own sets of advantages and disadvantages. The real struggle lies in deciding which suits better for the web developing needs of a company.

Here’s a little snippet describing PHP:

Acronym for “Hypertext Preprocessor,” PHP is an open-source programming language which can be embedded into HTML for developing better web-based projects.

Since PHP allows simple and easy techniques, it is easy to learn and great for beginners.

PHP is also great for programming expert or professional programmers as it offers many advanced features too. Many renowned internet giants have used PHP as a programming language.

Now, let us explore ASP. NET a bit:

ASP.NET is a framework, written in either language – VB script or C#. It is also a server-side scripting language., ASP.NET is backed by Microsoft and provides web development tools to create dynamic web pages, web solutions, and web applications.

The frameworks of ASP.NET are written in the .NET language and support Visual Basic.NET, JavaScript.NET, and programming languages such as Pearl and Python.

In this article, we will talk about both the programming languages and breakdown the terms for better understanding and discuss which is better ASP.NET or PHP.

Here’s the tabular differentiation to give you some idea of the differences based on certain aspects:

Free, Cross-platform, Open source framework used for building web apps. Backed by MicrosoftTypeServer-side scripting language created by Rasmus Lerdorf
Medium to large size enterprise appsSizeSmall to  web solutions
Freely available over the internetCostFreely available over the internet
Focussed on functionalities and securitiesSolutionsFocused on user interface and client facing
Community with fewer developersCommunityCommunity with more developers (because it is easy to learn)
Fast enough for Desktop applicationsSpeedComparatively slow
Highly SecureSecurityFewer built-in security features than .NET
Doesn’t allow CustomizationCustomization Allows     customization


Both PHP and ASP.NET provide multiple advantages and at the same time have some disadvantages. So, if we ask straight away that which is better then, it would be hard to answer because both PHP and ASP.NET offers certain advantages and drawbacks too.

In order to decide which one suits your project needs better,  you need to compare them carefully.

Below, we are going to discuss some aspects which will describe in detail ASP.NET VS PHP and which is better.

1. Performance


What do you understand by the performance of a web tool?

Well, often, it is determined by how effectively the scripts and the server are interacting between the databases.

In case, you picked PHP for your web application then it will require LAMP as technology stack which means Linux, Apache, MySQL, and PHP.

The LAMP stack ensures high performance which you are looking for!

Well, a fact here is that Linux Operating System and ext4 file system provides a higher I/O performance as opposed to Windows and NTFS file system.

Hence here, it can be concluded that a PHP application running on Linux OS has greater chances of performing better than the ASP.Net application being hosted on a Windows OS.

Also, with PHP you can enjoy two advantages i.e. speed and performance, ASP.Net, on the other hand, exhibits ‘ok’ performance.

2. Market Share



The major difference between PHP vs ASP.NET is its popularity and its market share.

If we consider BuiltWith‘s trends then, PHP has a clear edge in terms of popularity. Till mid-2019, PHP has 67% shares among the TOP MILLION WEBSITES whereas ASP.NET has shares less than 50%.

Similarly, in the TOP 100K WEBSITES, once again PHP wins by 57% and ASP.NET with 37%.

Even with TOP 10K WEBSITES, PHP won by acquiring 53% of market share and 37% for ASP.NET.

Clearly, PHP is a winner in regard to popularity, one reason being “ease of learning”

3. Security


Another big difference between PHP and ASP.NET is security features that they offer. While both the platforms proffer security options, it is important to know which ones are better.

ASP.NET has some robust and built-in security features like SQL injection, which means ASP.NET is capable of doing the work automatically for you. PHP, on the other hand, provides you with just the tools.

So, in this huge feature battle, ASP.NET defeats PHP.


4. Websites Built With PHP & ASP.NET

As discussed in the earlier section of Popularity that websites built with PHP are ranked on top.  But to provide you a wider to have a better judgment of which platform helps in the production of great web products.

Websites built using PHP

  • Facebook
  • WordPress.com
  • Wikipedia
  • Flickr
  • iStockPhoto
  • Yahoo!
  • Tumblr
  • MailChimp

Websites built using ASP.NET

  • Microsoft
  • DELL
  • GoDaddy
  • Visual Studio
  • Diply.com
  • Wild Tangent
  • TacoBell.com

5. Speed:

Undoubtedly, ASP.NET can never beat PHP speed. This is because PHP doesn’t take many resources of your computer system on which it is installed.

Also, if it comes to hosting then, PHP doesn’t create much of a mess. It is really easy and simple to host PHP and even several hosts are all time ready to host PHP.

Besides, when you plan to use PHP with other software then, don’t worry!

Yes, because it will never slow down other processes. PHP will maintain the speed instead.


6. Tools and Editors

It is observed that many PHP developers rather than implementing an IDE (Integrated Development Environment) like to use text editors e.g. the VIM and Notepad++.

In case, you prefer to work with an IDE while working with PHP then, you can get great help from the free editors like “Eclipse”

ASP.NET, on the other hand, is backed by various IDEs but here the limitation is that you can only use with Microsoft Visual Studio. It doesn’t come free but offers an ample amount of features and is undeniably one of the most flexible IDEs.

Is it easy to learn?

Well, beginners might find it difficult because it is written in C#, which is an extension to C language. And, as known the syntax of C is a bit complicated to interpret.

Whereas PHP is easy and simple to learn for there are just a few lines of code.


7. Customizations:

All the developers enjoy the freedom of creation and why not…innovation has no limits.

PHP offers you the freedom and of customization and develop a web product your way.

PHP is open-source and developers would agree that there shouldn’t be restrictions. PHP gives you the freedom to code using text editors like- the Emacs, Bluefish, Notebook++,  jEdit, or even the Notepad that you use.

But, there is such freedom with ASP.NET rather you are only allowed to use Microsoft Visual Studio.

There’s one more exciting feature about using PHP and that it is not inclined on any OS.

It can be run on any platform like-

  • Unix
  • Linux
  • Windows
  • Mac OS




If you even a little about PHP then, you might know that PHP is popular than ASP.NET and its community is also larger than ASP.NET.

This fact becomes more prominent with the number of frameworks PHP has. And, these frameworks are only making the PHP community even larger.

Therefore, whenever in doubt, or when trying to solve things like session management, code reuse or the access libraries of the database, various PHP frameworks can be of great help.

The popular PHP Frameworks and this includes:

  • Laravel
  • CodeIgniter
  • Zend
  • Symphony
  • Phalcon
  • Yii

For ASP.NET, it is a framework in itself!


9. Cost-wise which is better, ASP.NET or PHP?

Well, in the recent web development aspect PHP and ASP.NET are both freely available but ASP.NET might require some hosting fee.

But, we have already mentioned all the points which is better and why so now, it is up to you to choose the language that suits your needs.



Both PHP and ASP.NET provide multiple advantages and at the same time has some disadvantages. 

In order to decide which one suits your project needs better,  you need to compare them carefully.

The article above is the complete contrast which might help you in knowing PHP VS ASP.NET: Which Programming Language to Choose for Web Development?

In case, you are seeking for exemplary web products developed with any of the aforementioned platforms then, Orion eSolutions is popular for its exceptional IT solutions. Check out the services.


React Vs Angular: What to Pick for your App?

JavaScript has many frameworks but out of all, there are three most popular frameworks in the market- React, Angular and Vue for front end development.

Although these three are equally efficient, they have some unique features which make them fit for the development of your desired app.

If you are looking out for such distinctive features of React and Angular then, this article is for you as we are going to create a contrast between React and Angular.

But first, let’s have some basic idea about these two JavaScript technologies.

Angular and React are backed by two internet giants – Google and Facebook respectively.

Whether you’re a beginner trying to find out where to start, a free
lancer or an enterprise architect who is trying to plan a strategic vision, through this article, you will be able to choose the best-suited technology for your web product.

You will also come to know about what sets AngularJS and ReactJS apart from each other.

But before you pick any technology you need to answer simple questions like “Will it work well for my use case?”

And that is where this article will help you out.

Also, there’s another thing you need to take into account:

It’s not really fair to compare Angular to React because Angular is a full-blown, feature-rich framework, while React is just a UI component library.

To even the odds, we’ll talk about React in conjunction with some of the libraries that are often used with it.

A Brief Overview: REACT VS ANGULAR


1.Release Date20132016
2.Supported byFacebookGoogle
3.Programming LanguageJavascriptTypescript
4.Learning CurveModerateSteep
6.App SizeSmallSmall
7.DOMVirtual DOMReal DOM
8.RenderingClient/Server SideClient/Server Side
9.TemplateJSX+JS (ES5 & Beyond)HTML Typescript
10.Data BindingUnidirectionalBidirectional
12.Powered ByFacebook Google


These two front-end development frameworks are used by major web giants like:




According to Google trends, React gets more searches than Angular. While AngularJS offered many readymade solutions, hence people showed more interest in it.

Earlier, till 2016, AngularJS was highly popular, but now it is exponentially losing its popularity while ReactJS is trending right now.

But, both technologies are equally popular in the market because both are efficiently developing.

React vs Angular


Angular is based on MVC (Model-View-Controller) Architecture.

React make use of component-based architecture. This means it has components which are modular, reusable, and cohesive.

But, also there is a difference at tech stack.

React uses JavaScript while Angular uses Typescript.

And, for rich web development Typescript is perfect as it is more compact and error-free code.

3.Development Speed and Productivity:

The Command-Line Interface (CLI) of Angular empowers it by easily creating functional applications and a workspace.

It also produces components and services with a built-in process for solving comprehensive problems. And, TypeScript helps in error-free coding.

But, if we talk about React, productivity and the development speed in React gets affected due to the third parties libraries. The app developers of ReactJS have to decide the right architecture and tools.

The toolkit for mobile apps build with React varies from project to project. And, if the project is handed over to the new employees then, expect more time and efforts in the developing.

Hence, in terms of development speed and productivity Angular outshines React

4.Learning Curve:

If compared to React, AngularJS has a steep learning curve.

And, the framework is consistently developing which makes it compulsory for the developers to view what new features are added in the Angular ecosystem and upgrade their skills accordingly.

Whereas, this situation is not the same for ReactJS. If you are good at JavaScript then, Reactjs lets you learn easily and build an app in React ecosystem.

Even after frequent updates, React provides many useful resources for beginners to understand the framework and develop an application.

angularjs vs reactjs

5.Flexibility and Freedom

Another aspect that helps you in picking the suitable technology for your app is- flexibility.

React library provides the freedom to select the tools, architecture, and libraries for building an app.

It lets you develop highly-customized apps by features and tech stack that you need. Just ensure that you have a skilled and experienced ReactJS development team.

Whereas AngularJS provides you limited freedom and flexibility.

For instance, the recent version of Angular IO- Angular 7 lets you use the Angular components within other frameworks.

Thereby, we can conclude that in terms of flexibility, React offers more freedom.


6.Document Object Model (DOM)

The Document Object Model (DOM) is an application which connects web pages to scripts by representing the structure of a document.

And here Angular uses a real DOM wherein the complete data structure is updated for even a single change or alteration.

On the other side, Reactjs app development employs a virtual DOM which allows the app development companies to mark and update the changes without even affecting the whole data structure tree.

Virtual DOM is considered better than real DOM because it is faster than real DOM hence, in this context Reactjs wins.

7.Data Binding

Another thing that affects the decision of choosing the right technology amongst React and Angular is- Data Binding.

React supports unidirectional i.e one-way data binding.

In unidirectional data-binding, UI elements can be altered only after if you change the model state. The developers cannot change the UI elements without having to update the respective model state.

Considering the case of a mobile app built in Angular, bidirectional (two-way) binding approach is followed.

This approach makes sure that the model state is automatically altered if any change is made in UI element or vice-versa.

Here, Angular’s approach seems better and effective but in the case of larger app projects, React offers a streamlined data overview.

So, for smaller apps, you may consider Angular but for larger apps, React wins again.

8.App Performance and User Experience

React uses Virtual DOM and Fiber for developing applications that make it win over AngularJS.

But, considering the newer versions of Angular e.g.-Angular 7 which came up with features like ShadowAPI has made the React Vs Angular competition even more intense. And, with this none of them is falling down in regard to app size or performance.

9.Mobile Solutions

AngularJS offers Ionic framework for mobile app development which brings the benefits of Cordova container and component library of UI.

So, when the application is developed and viewed on any device, appears like a web which is embedded in a native web app container.

However, the case is reversed for React javascript library. It provides the real native UI experience which would enable you to create your own components and hold them to native code written in Java, Objective, and Kotlin.

So here, Reactjs is the winner.


For a complete project in the Angular IO testing and debugging can be done with a single tool such as Protractor, Jasmine, and Karma.

But, in the case of Reactjs app development, this is not possible. With React, various set of tools are needed for performing a different type of testing.

For example, you will need Jest for JavaScript code testing, Unexpected-React, and Enzyme for component testing, for unit testing, React-Unit, Skin-deep for Render testing utils, etc.

All this increases the time and effort in the testing process.

Therefore, the winner here is Angular.


Angularjs is actually an improved command-line interface which contains commands such as ng_update, through which app updation to the latest version has become easy.

Here, the updating process is automated and hence, makes it less time-consuming.

React also offers the facility to make smooth transitions between the two versions but the difference here is that the front-end development library immensely depends on the external libraries. Thus, it makes it possible to update and migrate these third-party components.

Also, the developers have to check for the compatibility of the used third-party libraries with the recent versions of the JavaScript framework.

Though, both the technologies are transitioning from version to version seamlessly, here React lags a bit behind.

12.Community Support

Though, in regard to community support, both the technologies are doing well.
If you consider the latest GitHub popularity for React and Angular then, React has extensive community support than Angular and hence, it wins in terms of community support too.

git hub react




The above-mentioned factors will surely help you in screening out the right front-end development framework for you.

In case, you are seeking for exemplary apps developed with any of the aforementioned frameworks then, Orion eSolutions is popular for its exceptional IT solutions. Check out the services.


App Store Optimization: 5 Myths and Truths About Them

We live in a world where all the tasks from small to big can be completed with one finger touch!


Off course, with the help of mobile apps.

Technology has evolved so much that it feels like magic, you tap and the work is done!

Considering the recent world scenario, the app business is booming at a very high pace.

Because billions of people are using smartphones today and hence, people are bound to buy and use these apps to get their work done.

And, if the figures and estimations are to be believed then, the market size of apps is going to be more than $1.3 trillion by the year 2021.

And here, we are not talking about the huge revenue generated by the apps. The revenue is huge too.

With their 30% growing business every year, these figures are only going to grow.

But do you know that developing an app is important but not enough?

For that, you have to optimize the searches of your app through app store optimization.

Now, the questions arise what is app store optimization and what importance it beholds?

Well, App Store Optimization (ASO) aka App Store Marketing or Mobile App SEO is the process by which the visibility of your app gets improve within the app stores such as Google Play,  iTunes or Windows.

Though the major goal of ASO is to increase the number of app downloads, it also serves some other purposes:

  • Improve brand exposure.
  • More users mean more good reviews and ratings.
  • Increases the number of engaging the audience.
  • More marketing channel diversification.

Despite all these benefits, there are some myths prevailing about app store optimization.

So, here in this blog, we are trying to debunk those myths with the facts that actually make some sense!

But before we move further, let’s discuss the importance of app store optimization:

It’s About Searching:

A magnifying glass hovering over the word Search


On an average, people search for a new app in the app store at least once a week and app store optimization allows you to make the use of various online methods such as media, social media platforms, third-party websites, etc.

According to the head of search and discovery department of App Store, over 50% of Daily Active Users (DAU) search for new apps every week and ASO act as a tool to increase the searches.

Now, here’s the list of 5 myths about ASO and we will try to fuse them with the truth:

1. MythFrequent title change results in high-rank searches
Truth Choose the title carefully and stick to it

Reason: Undoubtedly, the title is an important element for your app and it is not recommended to change it frequently to adapt according to the searches.

Changing the title frequently on the basis of keywords isn’t going to rank your app but only going to harm the rank of your app.

Choosing the title should be a one-time process and the following tips should be kept in mind:

  • It shouldn’t be more than 25 characters
  • It should be unique, creative and impressive
  • Don’t stuff it with keywords, just one is enough.

2.Myth: Keywords are not that necessary

Truth: Keywords are necessary but stuffing is not.

This myth has been prevailing from a long time that keywords are not necessary for ASO but the fact is keywords helps in bringing your app to high searches.

Though app store optimization is different than search engine optimization, keywords play an important role in increasing the chances of high ranking.

search engine optimization

The app stores utilize some algorithms with traditional search methods to rank on keywords.

Hence, the app with keywords in the title and description ranks higher than the apps without it.

Keyword stuffing, on the other hand, doesn’t really work well for the ranking of your app. So, try to avoid it.

3.Myths: Rating is everything

Truth Rating is important, but it is not everything.

Ratings and rankings play a vital App Store

Optimization and they directly increase the probability of a user to tap on to download an application.

But FYI, it doesn’t mean that rating is everything!

If we check some most downloaded apps in various categories, we will come across several apps which are not highly ranked. And, in some cases, highly competitive apps which have got a top listing with even two stars.

Note: Indeed, ratings are good as they leave a good impression on the user. But rankings and ratings are just one of the factors which result in high searches.

4. Myth: People will find the app on their own in the app store

Truth For recognition, your app should be downloaded a lot of time.

If your app is on the app store then, don’t get too optimistic. Doesn’t matter whether your app is on Google Play or iTunes for years, it is never guaranteed that people would be able to find your app on their own in the ocean of the apps lying in the app stores.

To stay ahead of the curve, your app needs to be distinctive and you require a lot of organic downloads to establish a higher rank in the app store.

The higher the rank the higher the visibility.

Also, a few years back, Google has made an announcement that Google Play Store along with downloads will now consider user engagement too.

Google play store

ASO combines different marketing techniques to organically increase the app downloads and the other best ASO techniques include PPC, media, social media, content marketing, etc.

5. Myth:  Description has less significance

Truth Description is vital

You all effort made through ASO won’t suffice if your app doesn’t have a proper title and description.

The algorithm used by Google Play to look into the account for ranking definitely depends on the description of the app.

App title has its own significance for app ranking but an app with a description can potentially compel the users to tap and install the app.

Make the use of relevant, trendy, and effective keywords for getting your app on to the list of top-listed apps.


If you own a business and thinking of making your business online then, apps can help you a lot.

But, just building an app is not enough, you have to ensure that they are downloaded and engage users.

Hence, app store optimization comes to the rescue.

The above-mentioned are some myths and truths regarding ASO.

Hope, they help you out!!

In case, you are looking out for developing an innovative app for your business then, Orion eSolutions can be of real help. Check out the services.