10 WAYS IN WHICH YOUR WEBSITE IS DRIVING CUSTOMERS AWAY

Having an attractive and functional website is a significant need of the hour in the present world. In fact, it is even more important than having a business card in today’s world. However, just getting the website made does not help in achieving the objective of reaching the target audience. The important thing to consider here is if the website solves its purpose well.  The viewers of the website must increase for the business to succeed and develop at a quick rate. Holding and engaging the attention of the users is an intricate job and must be taken care of properly for the results to be productive.

There are multiple reasons why a website could prove inconsequential for the customers and drive them away. As a business owner, it is important to make sure that your website does not have any of those features. This will not just help in retaining the customers but it will make them come back over and over again.

A website must not give any reason to customers that drive them away from the website. To make sure this does not happen, we are listing some of the things that must be taken care of otherwise it is highly likely that the users will not stay on the website for long. Keep reading to get a better understanding of these reasons.

SIMPLE OR UNATTRACTIVE DESIGN

UNATTRACTIVE WEB DESIGNThe first thing that the customers notice right when they reach a website is its design. A boring or unattractive design increases the chances of a user going away from a website within a few seconds. Therefore, the design is one of the most important things that must be paid attention to. 

In addition to being an element for attraction, it must also be engaging enough to make the user stay on the website. Many businesses keep scratching their heads on this topic but unfortunately to no avail and the reason why is because they do not go for hiring a professional designer. 

It is necessary to bring a professional web designing and development organization when it comes to designing. Right from the color scheme, to the design of the logo or the placement on the website, a professional or a team of professionals is well aware of all the tips and tricks that make the design of a website attractive. 

Additionally, the design of a website should be contingent on the brand identity in all ways. Detailed contemplation must take place in making a web design in sync with the logo design or the branding colors. This gives the users an opportunity to connect with the brand which further makes them stay for long.

POOR CONTENT STRATEGY

poor content

Another important thing that can make a person drive away from a website is poor content. The popular quote, “Content is King” is absolutely true. It is very important for the website content to be to the point, well written and in sync with the ongoing content strategies. 

You cannot afford to publish or use outdated content on a website. Also, it is very important to be mindful of the fact that if the content of a website is not updated then it will never have any visitors. The users come to a website looking for something interesting or which adds value to them. This is exactly what a website should be able to deliver to make the users stay. 

Attractive headers, interesting headlines, call to action buttons and the inside content, it should all be in sync with the website. All these things play a significant role in making a user stay on the website for a long time.

MOBILE FRIENDLINESS

bad mobile friendliness

More and more people access the internet on their mobile phones at the present time. Whenever they want to search for products or consume any content that interests them, they prefer using their mobiles as compared to their desktops. By all means, it is a great way because it helps in getting information easily. 

Hence, this is yet another point of consideration when it comes to making the customers stay for long. In case the website fails to be responsive on cross platforms other than just a computer then chances are highly likely that the potential customers will go away from the website. 

Making the website responsive on all devices, particularly mobiles will ensure that potential customers are not being alienated. This can be done by ensuring that the design of a website is made in such a way that it is compatible with all the devices.

SLOW LOADING SPEED AND PERFORMANCE

Slow Page Speed

In this exceedingly busy world, waiting for something turns out highly frustrating, especially when there is a lot of competition in anything. People are always running low on time and they look for quick solutions. 

When it comes to something like a website, instant results and gratification play an important role in making the customers stay for long. In case it takes more than a few seconds for the pages to load on a website then chances of it getting ignored are very high. 

Studies have shown that the maximum limit up to which visitors are willing to wait on a website is not more than 3-5 seconds which means that the pages on these websites must load within this time only. Nobody likes waiting on a website for a long time. 

Therefore, if a website has a slow loading speed or performance then it will definitely lose visitors. The businesses must focus on making progress in terms of responsiveness and loading time if they do not want the clients to go away.

BAD NAVIGATION

Bad Navigation

In this modern era where digitization has taken over the entire world with immense prevalence, the attention span of human beings has started decreasing which is why website problems have increased. 

In addition to the slow loading time, another thing that could be really frustrating for a customer is poor navigation. Not only does it affect the content of a website, its design but also the pages of the website. 

Quick and easy navigation is preferred by all the visitors as it is intuitive, simple to understand and makes people stay on the website for a long time which in turn proves to be beneficial for the business. User experience can be enhanced to a great extent by making the users see everything that they want to see with easy navigation.

TOO MANY POP-UPS

Too Many Pop-ups

There is absolutely no doubt the fact that Pop-ups are annoying especially when a website has too many of them it becomes very irritating to stay on a website for a long time. 

Although they have an important role in the marketing strategy for a user, these pop-ups are nothing more than an element that can make them leave the website. If the business owners wish for the users to stay on a website for a long time then it is important that they ensure the presence of minimal pop-ups on the website. P

Plus, there are many other ways for advertising on a website, it is best to not choose the pop-ups. Remember, the goal is to give these users reasons to stay on the website and not go away from it.

UNPRODUCTIVE SEO STRATEGY

Unproductive SEO Strategy

Your website could have all the elements of being a good website but a big reason why it is not being visited as much as it should is that people are finding it difficult to find your website. This happens when the search visibility of a website is low and is not enough to get recorded in the web indexes. 

Not only does it make your website have fewer visitors but it also wastes all the work done to make a website look good. To make sure that this does not happen what you can do is make an SEO strategy that creates your brand positioning while making recommendations about a review or visiting a website. 

A website is ultimately dependent on three things that are relevance, accessibility, and prevalence. The SEO strategy should be made around these three qualities. This will not just increase the visitors but it will also make them stay on the website for long.

AUTOMATE AUDIOS AND VIDEOS

Automate Audios and videos

The automated audios and videos playing on a website are highly irritating and frustrating. Imagine clicking on a website with an unwanted sound playing right away. In most cases, this drives users away immediately. 

It is very important that a website asks for permission before audio or a video is played. The point to be noted here is that any unwanted or disruptive sound ruins the experience of a customer. 

It spoils their mood which then becomes a reason for them to leave the website. Hence, automatic music must be avoided as we don’t want to give the visitors any reason to go away.

THE WEBSITE HAS LOOPHOLES

Website Loopholes

This means that the website is broken with many loopholes and if this is the case then this is a big reason to drive the customer away. All that essentially falls in the list of broken features are under construction pages, errors on the website and unwanted specifications when it comes to the design and the functionality of a website. 

Broken features give the customers an idea that the brand is not professional enough to work on the website. Once the customers form this impression then they do not return which reduces the website traffic. 

Additionally, the website or a specific page on it is under construction then even that can be done a lot more creatively. For example; you could put up an interesting game so that the user stays interested in the website when the under-construction loophole is there.

LOW-QUALITY IMAGES

Low Quality Images

Nothing makes a website as creative and engaging as the visual elements. In addition to being great for grasping the attention of users, these visual aids are great for delivering a strong message just with a good picture. 

It is amazing to get all the information by just looking at an image rather than reading through a long paragraph or watching a video. The website can be loaded with images that signify the relevance of the brand and its identity. 

With that being said, it must be noted that the images should not be copied or of low quality by any means. Using them can have a negative impression on the customers which can further result in driving people away from it. The focus must always be on using original, contextual and relevant images that can help in grabbing the attention of users and making them stay for long.

CONCLUSION

A good website is a combination of many important things like good content, design, user-friendliness, responsive pages, interesting images, and many other things. In order to make a website attractive, functional and a favourite of customers, it is necessary to put all these elements in place because missing out on even one of them can turn out to lose website traffic.

A useful trick to make a website stand out amongst the users is to look at a website from the perspective of users and not the owner of a business. When the business owners will be able to discern the look and functionality of a website as a visitor, coming up with a great website that will make the customers stay for long will become an easy job.

Also Read: Why Isn’t Anyone Coming to My Website?

Why Isn’t Anyone Coming to My Website?

A website is like that door which allows a company to connect with its target audience. In the present world, when all of us are more so than not living online, a good website is crucial for businesses. It is with the website that the visitors can know more about the company locally and globally.

However, the main thing to note here is that almost every field has good competition. If a business wants to be successful in any respective field, it is important to think out of the box. Hundreds and thousands of websites compete to get a good market share by grabbing the attention of their target audience.

The primary challenge in today’s world which is full of stiff competition is to get hold of the search engine traffic that makes your website emerges as a winner. There are many steps that can be taken in order to make that happen. There must be a valid and strategic plan for increasing the website traffic otherwise there are high chances of a decline in conversions.

In this article, we will provide a number of steps that can be taken to increase website traffic. In case a particular website is not recording substantial traffic then following the steps given below can prove to be very helpful.

seo friendly website

THE WEBSITE MUST BE OPTIMISED FOR SEO

The website must be SEO optimized. It is best to think of search engines like phone books. Just like phone books, people use these search engines to search the names and the contact number of who they are looking for. 

In case your website is not visible on the first page of this book or for that matter in the list also, people are going to ignore it completely. There are multiple ways to get a website rank high when it shows up in the results of search engines. 

Right from the content to the use of keywords and internal or external linking, these practices play an important role in optimizing a website. Make sure that you include a minimum of five keywords in the title, headline, main content and the tags. 

Additionally, it is also important to list the business on as many places as it is possible. The companies can add their pictures, share location, information and respond to reviews on the go. These listings help the name of business appear in the searches pretty quickly.

social media presence

SOCIAL MEDIA PRESENCE

There is no need to be present on all kinds of social media platforms out there. Just pick the best ones that are famous amongst the masses. All kinds of businesses must have a good presence on Facebook, Instagram, LinkedIn, etc. 

In addition to this, an important factor like the type of business defines which social media platforms are suitable. B2B companies must have a really good presence of platforms like LinkedIn while creative businesses much find ways to create good presence on social media platforms like Instagram, Pinterest, etc. 

Social media presence is not just limited to setting up a page. Being active is an important thing here. It is important to share something to create constant engagement on social media so that people get intrigued to know and visit the website.

Post Blogs consistently

BLOGGING CONSISTENTLY

It is very important to begin blogging if you are already not doing it on a constant basis in case you want to see great results for your business. It is best to start blogging twice a month then shift to once or twice a week depending upon the convenience. 

The content should not just be your business only. Try and make it informative so that more and more readers come to the website often. You can talk about the exclusivity of the business, the products that these businesses are selling, the amazing reputation of the business and the employees. 

Pick up all kinds of subjects that are important for the industry and readers as well. The blog posts must contain some visual elements like pictures, videos, etc. Search more on what Google considers as high-quality content and do everything to curate that content. The higher the quality of the content, the better will be the traffic.

do email marketing

EMAIL MARKETING

Emails are one of the most important ways to remind the customers about your prevalence and also the fact that your company is there for them. After you have created a good relationship with the customers, consistent measures that remind customers about the business must be taken and email marketing is one of them.

Sending emails to the customers whenever there is an opportunity helps in increasing sales. Therefore, in case a website is lacking any amount of traffic then it usually means that it is not inviting the target audience in the right way. A well-strategized email marketing campaign is very important for getting more conversions.

website speed must be fast

THE WEBSITE MUST LOAD QUICKLY

In case the website has been around for some time and the traffic has been dipping then it is time to take a step back and evaluate. Take a good look at the website or ask someone you know to see what may be stopping the traffic. 

For example; checking the speed of a website is very important. Most people leave a website that takes more than three or five seconds to load. Even a second of delay can reduce customer satisfaction by almost 16%. 

Recollect the last web page of a website that you visited where you spent a significant amount of time, got frustrated and then hit up the back button to turn back to Google or another website.

home page

CONFUSING OR DISENGAGING HOME PAGE

In case your home page is too complicated, the visitors coming down to your website are going to go away. It always pays best to keep it simple. This isn’t to say that you will be offering something simple to your visitors but a way to keep things much simpler and straightforward to find. 

A website can work best if it gets right to the point as soon as possible. The sign of a good website is that it never wastes the time of the customers and comes off as an asset for the target audience.

mobile friendly website

THE WEBSITE MUST BE MOBILE FRIENDLY

Responsive web design is not just an option anymore. Most of the internet users own multiple gadgets in today’s world out of which maximum gadgets are smartphones. More and more people are shifting to using their phones for searching for websites. 

If the users have any trouble accessing a particular website then they are more than likely to return to a competitor’s website. Also, Google uses specific algorithms for placing a website higher in mobile search results. Mobile-friendly websites can be a powerful tool for making a website rank higher.

keyword focused content

CONTENT MUST BE KEYWORD FOCUSSED

Keywords are like highlights that if used correctly have the ability to promote the website immensely. They are the terms that any future customers are going to enter into a search engine when they go online. 

Being a website owner or the content creator, you will want your keywords to be relevant to what most people search for because this is what will increase the landing chances on your website. If the keyword placement is right then there are very high chances for the website content to be highlighted. 

Search for the keywords that are relevant for your website content, specifically the ones that are searched more than 500 times in a month. After knowing the keywords, you must create content around it. Use these keywords in the headline and throughout the website, blog, social media and SEO content so that your website ranks higher in the results.

attractive web design

ATTRACTIVE WEB DESIGN

The final topic is going to be more like advertising except for the fact that it is very relevant. The web design of a good website must look like it has been done by a professional. 

The objective of a good website is to be a reflection or an extension of a business. It is not possible to find a product name that you want from a random person as much as it is from a good store. 

Similarly, do not expect the customers to buy products from an inconsequential online store. You must present the image of a website professionally with equally strong web design.

CONCLUSION

If we get back to the main question that led us to write this blog, then going through all the points that have been mentioned above to get traffic on the websites. Just read, understand and imbibe as much as you can so that you can see and gain a good understanding of yourself.

There is a lot of professional assistance available on the internet. Although, it might take some time to make a website keeping up at making it popular is a different deal altogether. Also, it is best to make a detailed plan before going ahead with the task of making your website.

Tell the developer about your requirements as clearly as you can. It is all about choosing the right professional. He/She will be able to answer your questions perfectly. Keep asking questions, learning and raising high standards to make things work for you.

Also Read: 10 WAYS IN WHICH YOUR WEBSITE IS DRIVING CUSTOMERS AWAY