DETAILED COMPARISON BETWEEN MAGENTO AND WORDPRESS

In case you ever worked even a little on starting your own e-commerce website then you must be aware of the importance and hassles of this task. One of the biggest questions is of choosing the right platform for website development. A dedicated eCommerce content management system can be very useful for running an online store but it can also be pretty expensive.

There are multiple platforms that can be used for building an online store. Fortunately, there are two very good open-source and robust options that are available for use. These two options are Magento and WordPress. 

Magento is a highly functional platform that is used widely for building an online store from the very beginning. WordPress is a regular content management system but it has the functionality to be extendable with dedicated plugins which can be utilized to transform it into a large scale eCommerce management system.

In this article, we will compare the features and the complexities of Magento and WordPress. Although both platforms are unique in their own ways if you’re on the fence deciding which platform is the best then this comparison will be very helpful for you. Keep reading to know more about the details of both these platforms.

WORDPRESS

WordPress is a completely free and open-source blogging platform. It is exceptionally user-friendly and it is popular for offering an easy to embed plugin architecture.

Anyone can download the latest edition and upload the files to their servers in case they wish to start their own version of content-rich blogging or websites. There is an extremely large community of WordPress which means that there are many plugins that can be added to the site.

Right from adding a forum to turning the site into a social network and using eCommerce plugins to sell online, WordPress can be used for doing many things. It has millions of active websites with billions of pages, new posts, views, and comments being created and posted every month.

Some of the most popular websites that have been built using WordPress are TechCrunch.com, NewYorker.com, etc.

MAGENTO

Magento
Source – Google

Magento is considered to be a dedicated eCommerce platform. It is free and open-source. The community version of this platform can be downloaded and installed easily on the server in case someone needs to build an online store. It has multiple features including many advanced eCommerce features like product comparisons, multi-store management, multiple accounts system, etc.

This platform can be used to offer the advantages of a single page checkout and quick social logins to the customers. Each detail that goes into the online store gets included in the core Magento which is available in the marketplace.

Magento also offers a high level of custom made facilities and various other functionalities which can be very useful in building a good eCommerce website. These functions are to provide the merchants with the flexibility to set up an online store based on their specific business needs. Features like multi-store management, mobile eCommerce, search engine optimization, report generating, and other vital management tools make Magento extremely helpful.

SIMILARITIES BETWEEN MAGENTO AND WORDPRESS

Magento and WordPress are open-source platforms that have the functionality to provide customers with the benefits of being free and open source. Both of these platforms allow the facility to incorporate many e-commerce functionalities that can be used for boosting the growth of an online store. In addition to this, the blogging facilities on both of them are amazing for the growth of business on the digital platform.

Both Magento and WordPress offer many interesting themes, features, and other options that can be used to customize the e-commerce websites and search engine optimization. In case you are a beginner then using these platforms can be of great assistance in creating an e-Commerce website with tutorials.

Therefore, when it comes to the similarities between the two platforms, both of them are architecturally similar, customizable, SEO friendly, can be broadly themed and have a very strong online support. Being great options for content management systems, these platforms allow the users to add, modify, and manage the content in a simple and effective way.

DIFFERENCES BETWEEN MAGENTO AND WORDPRESS

Coming to the differences between the two platforms, which one out of Magento or WordPress is more suitable depends strictly on the primary goals of a business. In case the main goal of a business is to build online sales then Magento can be a great option. However, in case the goal of a business is just centered on content marketing and consistent publishing then WordPress can be a relatively strong option.

Hence, it must be understood that both of these platforms are entirely different and equally in their own significant ways. The final choice must depend on how many products do you plan to sell online and what is the main focus of your website.

Let’s start understanding the main differences between them one by one:

  1. SECURITY: When we talk about security, Magento is ahead of WordPress. This is because Magento is a dedicated eCommerce platform with multiple built-in features. Any online eCommerce store that is built with Magento needs no extensions or plugins. In contrast to this, WordPress needs some plugins in order to add any kind of extra functionality. In case you wish to turn a WordPress website into an online store then there will be a need for a good quality eCommerce plugin to be able to do the same. The greater the number of third party plugins one uses, the higher is the risk of adding an insecure code to the website. WordPress demands the plugins to be kept safely by the users. Unfortunately, there are times when this does not happen as quickly as it must. Additionally, many times a mistake made by the plugin developers can lead to security being vulnerable. Since better security only prevails because of fewer plugins, themes, and add-ons, Magento wins undoubtedly. Also, being an eCommerce dedicated website, Magento can be used to include the latest techniques for keeping online stores safe.
  2. FLEXIBILITY: The problem of flexibility is entirely opposite to that of security. In this case, WordPress comes out as being ahead as its main focus on facilitating highly efficient content publishing processes. This focus on eCommerce means that it is not easily used for any additional purposes. A WordPress website can be quickly extended with a few plugins to become a social network, a forum, or a well-coordinated online store. In contrast to this, a Magento website is majorly created to facilitate eCommerce processes and nothing more than that. This feature of Magento is a pro while we assess the security factors but a con when we assess the flexibility factors. Although the main code of Magento will always be focused on the eCommerce features only, there is an option to add a blog to the Magento website with the help of an extension. Keeping the downside of using many plugins and extensions in mind, it is much easier to use WordPress for building different kinds of websites. Therefore, it winds in this category.
  3. SEARCH ENGINE OPTIMIZATION (SEO):

    Search Engine Optimization
    Source – Google


    Both Magento and WordPress websites can be used to perform good functions in the search engine results in case they are correctly configured and optimized with time. SEO is a detailed task these days because it includes monitoring many aspects of a website that can either enhance or hinder the performance of a website.
    If a website is enriched with high-quality content then the search rankings get improved instantly. Therefore, a Magento based website that has many well-described products could perform with respect to SEO. With that being said, there will always be a need to be careful about the thin or duplicate pages as the URL parameters could give a false impression to the search engines.
    Just like this, a WordPress website with a few products but a large and popular blog could also perform well if the right pages and URL parameters are monitored correctly. Irrespective of whether you use WordPress or Magento, there will always be a strong need to deal with SEO or including a specialist who is capable of ensuring good SEO results. Magento and WordPress have great potential to do really well in terms of SEO because they come with acceptable features that can further be improved by adding certain plugins.

  4. BUDGET: The budget is primarily concerned with the requirements for the online eCommerce store. Although both Magento and WordPress are free and open-source, building a good eCommerce website can still entail some extra costs. In case you already have some expertise in dealing with WordPress and you want to sell a limited number of products then you can easily set up the online store all by yourself.
    However, in case someday the number of products that you want to sell increases to let’s say 70-100 products then there will be a need to switch to a platform like Magento. If you think that your product size might increase down the line then it will be smart to choose Magento right away. Additionally, the feature-rich core and security of Magento could also mean fewer costs in the long run.
  5. USER FRIENDLINESS: It is relatively tough to declare just one winner while comparing Magento and WordPress. In case you already have some experience with WordPress then it will be easier to implement an eCommerce plugin rather than learning about Magento from scratch.
    However, in case you have decided to outsource the development of your online store then a professional team of developers will be able to assist amazingly well to suit your needs. Things like easy organizing and updates, integration and turning special offers on or off, etc. can be easily handled by developers.
    There will be an initial learning period needed for each platform. If you want to sell more than 20 products then Magento will be easier to manage in the long term. In contrast to this, in case you wish to sell only a limited number of products then it will be easy to customize a WordPress website with a high-quality eCommerce plugin.
  6. GROWTH:

    Growth
    Source – Google

    As it has been mentioned many times until now, Magento is right in case you want to create an online store containing many products. In case you create your online eCommerce store with WordPress then you will be managing many plugins that are built by many developers and might conflict with each other. There will be a need to stay aware of all the plugin updates. Sometimes there is also a possibility that a developer might stop working on a plugin which could mean finding a replacement that does not conflict with other plugins. Additionally, with time a WordPress site can become difficult to maintain a patchwork of code.

In case you do not plan to add more products but just a blog then WordPress can prove to be a great option for growth. It is one of the best content publishing platforms having many built-in features. Therefore, in case you are focused more on content than products then avoid creating a patchwork of code by only using the main features of WordPress.

CONCLUSION

Considering all the similarities and differences between Magento and WordPress, you must have figured out the main features that make these stand out in their own significant ways.

A professional Magento developer or a WordPress developer will be able to help best and work according to whatever your needs might be. If you are just starting out with your company then it will be wise to make a plan and focus either on sales or on content marketing. On the other hand, if you have a big company then you can also use the functionalities of both these platforms in tandem.

This can be done with the support and consistent assistance of an experienced developer only because only a professional to make the best of all the benefits being offered by both these platforms.

Also Read: WHAT ARE THE MAJOR PROS AND CONS OF USING MAGENTO?

What are the major pros and cons of using Magento ?

With regard to e-commerce development, Magento is undoubtedly the most popular and productive framework. Many developers and businesses swear by the functionalities that it provides. It is a highly functional and feature-rich platform. Since the time of its launch, there has been a lot of talk about Magento with plenty being written about it as well.

In addition to helping the developers achieve their goal of working with simplicity, Magento also provides them a way of managing their business strategies effectively. It comes out as one of the fastest, open-source and flexible e-commerce platforms in the market. It provides an extensive list of tools that can be used for building and managing online stores. However, just like any other shopping cart, it comes with certain pros and cons.

In this article, we look at all of one by one to understand all the details about Magento. So let’s start:pros of magento

MAJOR PROS/ ADVANTAGES OF MAGENTO

IT IS AN OPEN SOURCE AND COST-EFFECTIVE PLATFORM

Magento is an open-source CMS integrated platform that can be accessed by any individual. This means that is available to be used by any person and its functions and features can be changed with respect to the requirements of companies. 

The business owner has complete liberty to improvise the site in any way to make the business grow. There are two main editions offered by Magento that are known as Community and Enterprise editions. 

The community edition is free and it is suitable for small and medium-sized businesses. Whereas, the enterprise edition is suitable for is the owner is ready to spend a high amount of money. 

In case someone owns a small or medium-sized business then it will be smarter to choose the community version. It is available free of cost and has most features that are included in the Enterprise version.

COMES WITH MULTIPLE BUILT-IN FUNCTIONS

Magento has no comparison when it comes to features like multicurrency, languages, taxes and discounts, reports, etc. It is extremely convenient because it lets the prices to differ for both a single item and a group of products. 

The developers have the freedom to create something and fine-tune it with the requirements of the customers. One can configure orders, requests, and invoices, sort out the shipments and pick up and drop packages according to the need. 

You can also look through the present order status in just one admin panel. Magento also provides a simple and intuitive backend administration with many useful advantages. This is to enhance the shopping experience of the clients. Additionally, the admin panel is very easy to use and maintain providing extremely advanced functionality.

COMFORTABLE AND SCALABLE

One can begin with a community but you can eventually move and grow business to great heights with the enterprise version of Magento. There will be no problems with product migrations or launching an entirely new store. 

Any website built with Magento can grow consistently with progressive additions. It doesn’t matter how many online stores you are going to have, all your products, your lists and the different data that you manage can be managed in one office. 

Moreover, Magento has a list of partners who are updating their bundles and list of extensions on a monthly basis. You can take a guarantee in the fact that your experience with Magento development will be easy, accurate no matter what you want on the website.

magento-ecommerce

RELIABLE GLOBAL COMMUNITY AND SUPPORT

While starting a business, it is important to choose the most optimal set of technology so that all the requirements are met in the right way. After all, it is the responsibility of the companies to provide their customers with an inclusive experience. 

When an unreliable developer or an inexperienced development company is in charge of developing a website, there are a lot of risks involved. Concerning this, Magento has a pretty good reputation as it has been used and experienced by many internet merchants. 

There is a large community of developers that makes the development process way more efficient and fulfilling. One can keep apace with technological changes faster and use it for the best purposes. This community of developers around the world ensures great support and productivity. 

Irrespective of whatever the size of the company might be, the Magento features and plugins will always be enough for the community supplies. Once you employ the best Magento development company for the process of creating an e-commerce store, all else will fall into place.

IT COMES WITH SEO ADVANTAGES

Magento stands out as compared to the other frameworks because it comes with the SEO benefits. You can utilize the benefits that can help your product reach the top on the list of Google. 

The purpose of the SEO extension is to enhance online visibility and reduce the excessive workload. It comes embedded with many features like that of rich snippets, dynamic meta templates, designs, etc. that can help result in drive SEO practices. 

You will also be able to manage the page traffic, indexing, content syndication, and multiple other search engine optimization issues.

MANAGING MULTIPLE STORES BECOMES POSSIBLE

Before the introduction of platforms like Magento, running and managing multiple stores was very difficult and practically impossible. 

However, with the launch of Magento, one can easily manage multiple stores with a single administrative panel. The e-commerce websites can have stores in any number of languages that they want. For instance, in case you plan to have two or more than two websites, then you can share the data amongst them. This feature comes in the enterprise edition.

FEATURE RICH AND POPULAR

Magento provides many additional features like that of layered navigation, advanced search for products and their comparisons, availability, subscriptions, wish lists and the content management facility. 

These advantages lead to the development of client experience and better satisfaction. Features like Google Analytics, Google Base and Google Checkout help in enhancing the lead generation process. 

Furthermore, it has been extremely popular since the year 2008 known as the best e-commerce platform for internet vendors. It is constantly developing and stays on the rise. Presently, it has grabbed a great market share with many developers using its services on a worldwide basis.

MAJOR CONS/ DISADVANTAGES OF MAGENTO

  1. One of the main cons of Magento is that it does not include hosting. This means that you will be required to pay for it separately. While this being stated, the specialty of this platform makes it a great opportunity for others to choose the hosting environment and then find exactly the one that suits the business needs. The developers can find the best hosting solution according to their budget and scale.
  2. While the community is a free and open-source one, this makes Magento a perfect choice for small and medium-sized businesses. However, the medium and large scale businesses might find that the community version advantages are not enough for them. In this case, the enterprise edition.
    The only drawback of this edition is the high price. For the smaller and medium-sized businesses, the total cost of this version is a little unaffordable. Therefore, it is reasonable for these companies to go for the community version.
  3. The configuration of Magento is famous for being intuitive and simple to work with even for the people who have no experience. Although when it comes to intensive customization of an online shop, a person who has no prior experience in the technical field will have a difficult time. There are many ways to get out of a development problem but a lack of technical competence can create problems in the long run. If you wish to trust your Magento website development in safe hands then handing over the work to a professional developer is the best way to go about it. Trust your Magento website development to the best development company for high-quality results.
  4. The script of Magento is not so user-friendly. Things might get tough if you have no experience with the development practices. Handling administration tasks can also create problems. 

In case you are planning to choose Magento and the developer is not so experienced then you will have to take lessons from an expert with regards to all the functionalities.

commerce without limits

CONCLUSION

All in all, Magento is a great choice if you wish to change your existing functionalities in the platform. The codes that are used are open which makes the customization very easy and manageable. This is more so when compared with the other e-commerce development platforms like Shopify, BigCommerce, CS-Cart, etc.

Magento is full of features that offer great functionality. This is why it has ever-growing popularity amongst all the businesses around the world. Building a strong community of developers will let a merchant concentrate on providing better businesses and managing everything under one umbrella.

The only thing that must be paid attention to while developing a functional website is employing the best Magento development company. This will make sure that expert and skilled developers contribute to making a website that caters to all the business needs.

Case Study: Design-Deli

Undoubtedly, furniture is the most important thing needed for the space designing of a new home or a workplace. The good furniture can change the whole outlook of any space, be it a home or an office.

design-deli case study

Undoubtedly, furniture is the most important thing needed for the space designing of a new home or a workplace. The good furniture can change the whole outlook of any space, be it a home or an office.

Considering the fact that furniture makes an empty house or office, a perfect and lively space to live or work in,  the significance of a good furniture set is always highly rated.

According to a survey conducted on the market competition, it was found that the local retailers were having different strengths but surprisingly, they all have the same effective presence in the eCommerce world.

Although it was also noticed that some crossovers were carried out competitively in the furniture brands.

And, in this striving and vying business world, DesignDeli lacked nothing in that aspect.

DesignDeli brings out the new concept of customizing the design and buying the incredibly exotic furniture. They sell the total design package at one-stop store which includes exotic looking furniture, tool-racks, lightbulbs, whiteboards and other related stuff.

 

The Challenge:

DesignDeli’s furniture store is based in Berlin, Germany. Since 2006, it is ruling the world of furniture with its fascinating handcrafted furniture, racks and other stuff with customization option available.

But, before their internet presence, it was really hard for Design-Deli to reach out to the customers.

Although they could reach the nearby market, they were not able to extend their global reach.

So, one day, the owner of the company just casually visited the office of Andreas Stadler (a famous Austrian writer/politician/scientist) and saw the beautiful rust artwork on his furniture. That day, he decided to adopt that design pattern on his furniture and thought to make it available to the world.

He knew that it wasn’t going to be easy because customizing furniture on the basis of online requests was a complex idea. But, he was persistent with that he is going to make this happen.

So, they decided to grasp their online presence with the name DesignDeli.

The Solution:

solution

The owner  wanted to build a website with this customizing solution for the furniture manufacturing. Even the owner himself explain the whole rust artwork in detail.

He provided a list of what is needed for such a work of art, which is mentioned below:

• Citric acid

• Salt (e.g. iodine)

• Spray bottle

• Steel sheets

• Respiratory mask

When we heard the concept, we found it extremely fascinating and challenging. We started working on that and used the most famous technology in eCommerce web development- Magento.

At Orion eSolutions, we have a team of professionals who keep themselves updated with the latest technologies and are proficient in delivering the most favorable results.

We then designed the “information architecture” and send it to the client for approval. Then after, the non-functional prototype was made to make the understanding of the development process easy and transparent for both the client and our team. Finally, a fully functional website- Design-Deli was engineered.

The Benefits:

Design-deli

In this technology-driven era, companies and people are on the internet for information and services. People visit a website to find the information they are longing for.

In case, you’re in the business world, information and related services are critical. Hence, you definitely need to have a website for your customers. A website which would contain information about your business and services

Creativity is one of their core competencies because of their design “System 180” and makes them stand out from the rest of the competition. So, now with their online business, they could reach out to the global audience.

 

Below-mentioned is some of the benefits DesignDeli reaped with their website:

  • Better Advertising of the Products
  • Complete Customer Satisfaction
  • Increased Number of Customers All Around the World
  • Better Client-Customer Relationship
  • A Great Opportunity to Prove Their Talent

 

Client Testimonial

I am here to share a note that you guys did a brilliant job! My website – Design-Deli, functions perfectly fine and as per expectations. I feel so great to have worked with you. Looking forward to more business endeavours in the future!